This will be my last post for a while as I’m taking vacation. I may or may not post between now and after New Years, so let me leave you with this thought.
Browser Wars Redux: Are we going to see competition between “metaverses” that will look like the Netscape/Internet Explorer wars in the […]

[Read more →]

I gave Giff Constable, VP of Biz Dev at the Electric Sheep Company, permission to post an email I wrote concerning metrics. You can read it here. I had written this in response to questions on a listserve about Second Life business.
The general accepted advice in the field is, “Get your client to […]

[Read more →]

Why understand Second Life? One reason is because you can try out ideas that may not be ready for the real world, or may be just begninning. In this way, you can gain strategic insight fairly quickly.
For example, one of the fads in addressable advertising right now is a technology called Blue Casting […]

[Read more →]

Yesterday, I wrote about advertising opportunities in Second Life. Today, it’s search opportunities. Here are a few ways to search for things in Second Life. This is not a complete list, but is intended as a beginning.

In-world Search

Title

Type

Second Life Event Listing

Search Listing and website.

Second Life Classifieds

Search Listing  and website.

Second Life […]

[Read more →]

There are number of ways to reach a Second Life audience, both in-world and out. Here’s a quick list of some of those opportunities. Second Life is still a young medium, so this list will continue to grow (indeed, it’s incomplete right now).

Publications/Websites

Title

Type

Category

Metaverse Messenger
Newspaper

General

SL Business
Magazine

Business & Strategy

MetaAdverse
Ad Network

n/a

Podcast Pickle
Ad Network

n/a

Slatenight
Magazine

Entertainment

ASpiRE!
Magazine

Culture

SecondStyle
Blog

Fashion

Second […]

[Read more →]