Over the next few weeks, you’ll be seeing more authors posting to the Idea City blog.
First off, I’d like to welcome Andy Hunter, a Connections Planner at GSD&M.   We spend a lot of time talking about how marketing is changing and what it means for consumers and our clients, so now, we’ll be able […]

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This is the second in a series of posts on random observations about CES. The first was about screens.
Fashion
More and more companies are understanding that consumer electronics are a fashion accessory. Apple has raised the design bar for consumer electronics and other companies are taking the challenge. This is great news because it […]

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A ton of information on CES can be found on the web, from C/Net, to Engadget, to manufacturer’s websites, to just about any news outlet. The biggest news arguably could have been from a company that didn’t even attend CES–Apple– as Steve Jobs announced its new iPhone. While Engadget was disappointed that it […]

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CES is huge. The tradeshow floor covers three halls (N/S, Up/Down) in the Los Angeles Convention Center; three floors of the Sands Expo Center; and the Hilton Convention Center. There’s no way to cover everything, so there are two approaches to attacking CES: 1) predetermined tactical strikes and 2) total surrender, letting everything wash over […]

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I’ll be going to CES next week and doing a little reporting about it here on the blog. If you’d like to meet up in Las Vegas from the 8th through the 11th, drop me an email at joel underscore greenberg at g s d m dot com.

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