Entries from January 2007

Community Superstars?

January 5th, 2007 · 2 Comments

This is the last in a short series of posts that explore one metric that may help us recognize a community–traffic. By looking at some data, I’m wondering if community websites may have a signature traffic curve. I describe the curve in the first post, offering a few examples. Don’t miss the […]

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Tags: Community Marketing

Contrasting Community Sites with Marketing Sites

January 4th, 2007 · 4 Comments

Community Websites
This is the second in a series of posts exploring the possibility of looking at traffic to a website as an indicator of what a successful community website looks like.
First, continuing on the theme of yesterday’s post, here are traffic graphs from Alexa for three more web communities that were built primarily on word […]

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Tags: Community Marketing

One Metric that Describes a Community?

January 3rd, 2007 · 8 Comments

Having briefly followed Clay Shirky’s critique of Second Life over the holidays, I began thinking about what we can learn from SL. In a nutshell, he says SL is overhyped because of all the emphasis on the registration numbers hides what’s really going on (less than you would think) and that the previous failures of […]

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Tags: Community Marketing

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