This is the last in a short series of posts that explore one metric that may help us recognize a community–traffic. By looking at some data, I’m wondering if community websites may have a signature traffic curve. I describe the curve in the first post, offering a few examples. Don’t miss the […]
Entries from January 2007
Community Superstars?
January 5th, 2007 · 2 Comments
Tags: Community Marketing
Contrasting Community Sites with Marketing Sites
January 4th, 2007 · 4 Comments
Community Websites
This is the second in a series of posts exploring the possibility of looking at traffic to a website as an indicator of what a successful community website looks like.
First, continuing on the theme of yesterday’s post, here are traffic graphs from Alexa for three more web communities that were built primarily on word […]
Tags: Community Marketing
One Metric that Describes a Community?
January 3rd, 2007 · 8 Comments
Having briefly followed Clay Shirky’s critique of Second Life over the holidays, I began thinking about what we can learn from SL. In a nutshell, he says SL is overhyped because of all the emphasis on the registration numbers hides what’s really going on (less than you would think) and that the previous failures of […]
Tags: Community Marketing

