Check into Second Life this weekend, where we are excited to announce our live webcast  of the MIT Comparative Media Studies Program: Media in Transition Conference MiT5 . Broadcasted for the first time from Idea City, MiT is a high profile biennial conference that MIT Comparative Media Studies Programs holds to explore the transitioning media […]

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So it looks like it comes down to threats.
Now it’s not worth going into the tired ad agency blame game, but I do find it interesting that there’s some momentum in the industry behind taking the ad creative community to task, get them to think differently… and maybe even scare the hell out of them.
 Case(s) […]

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With merging technology connecting you (your person, your clothes, your “media” and your behavior) to your technology (your online community, your data, and your devices), the notion of big brother get’s turned on it’s head.  It’s you watching you.
Returning to the blogosphere, our old colleague Joel Greenberg reports on the Sheep talking to one another, […]

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An Introduction to Browser 2.0

But first…
Web 2.0.  The second generation of Web-based communities has been with us for a few years and yet we still can’t boil the term down into an elevator speech for our clients.  The closest we have thus far is when Tim O’Reilly tried to (re)define the term in December of […]

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Recently, John Sweller, the developer of Cognitive Load Theory in 1988, has put forth new empirical evidence suggesting that data comprehension is significantly decreased if the same data is delivered in verbal and written form simultaneously. His quote now blazing its way around the net: “The use of the PowerPoint presentation has been a disaster. […]

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