Entries from April 2007

Niche Web 2.0

April 19th, 2007 · No Comments

Reuters reported, and PSFK noted, that participation in Web 2.0 may not be what its proponents claim it to be.
According to analysts at Hitwise, “a tiny 0.16 percent of visits to Google’s top video-sharing site, YouTube, are by users seeking to upload video for others to watch”.  Similarly, only .2 percent of visits to Flickr, […]

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Tags: Web 2.0

The Seedy Underbelly of WOM Marketing

April 18th, 2007 · 1 Comment

Having done quite a bit of cross-media, behavorial brand research it’s no surprise (and plain common sense) that most people will tell you..  if you want to really impact your brand’s standing with people and get them to buy, you need to get them talking.  Talking to one another about your brand, your service, your […]

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Tags: Deep Narratives & Commentary · Entrepreneurialism & Innovation

TV 2.0

April 6th, 2007 · No Comments

Despite all the attention around Internet streamed primetime TV shows offered FREE on video players around the web (abc.com, myspace.com, Innertube.com, etc.), my attention is still squarely (or stubbornly!) on the developments in bringing online video to my television set.   Tom Rogers, CEO of TiVo summed it up in a NYT article last November…”Video is interesting for a certain segment […]

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Tags: Media Technologies · Traditional Media 2.0

Rapid Prototyping

April 5th, 2007 · No Comments

The New York Times has a great article on 3-D scanners today - desktop boxes that can copy, e-mail, print or fax 3-D objects.
This builds on the current regarding home fabrication in the home.  Sears was publicised a few months back for introducing a home fabricator.  Combined with a 3-D imager, hobbyists will soon be […]

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Tags: Media Technologies · Breakthroughs · Design & Creativity · Idea City in Second Life

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