The MIT Advertising Lab caught and commented on a great article by The New York Times today regarding Heinz.  It seems that Heinz has entered the world of co-creation by asking (and offering a handsom reward) for anyone who can generate a great Heinz Ketchup advertisement.

The Times notes that companies like Dove, Doritos, and now Heinz […]

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I had a startling dose of reality today.  In search of the latest buzz in digital marketing I came across this story from a small-town ad guy in Waco, Texas.
One of his clients is a large car dealership.  Located on a major stretch of highway, the owner has decided to spend 3,000 bucks a month to […]

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With brands needing to work harder to capture the hearts and minds of people and simple browser based internet applications becoming commonplace, “brand utility” has become more of a mainstay in the marketing biz. Something of a buzzword among the planner/digital types. 
Johnny Vulkan of Anomaly is credited for coining the phrase, and it’s an insightful thought […]

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I’ve been a strong advocate of virtual worlds for some time now, from the launch of Coke Music years ago (which may be one of the most underappreciated efforts in this space, and one that was far ahead of it time) to the rise of World Of Warcraft.  Ideacity’s existing efforts within Second Life are a […]

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If you’re anything like me, you are thoroughly pysched for the upcoming summer movie season. Who wouldn’t be with the likes of Transformers, Pirates of the Caribbean: At the World’s End and the new Harry Potter flick coming to the big screen? While the anticipation of all these movies has me really nerding out, the […]

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