Mass Customization seems oh so 1990s Business School, but only now are we seeing real examples of customers driving the customization of goods.  Throughout most of that decade the philosophy was that mass customization would become a reality when technological breakthroughs made the shifting of production techniques affordable to the company.  In a sense, mass […]

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Rad’s commentary on The Five Minds reminded me of a post some time back from an industry colleague at Logic + Emotion. Though neither David D’Armano or myself can boast credentials as cognitive theory-psychology PHDs, I do think he makes a very good point on what it takes for creative marketers to succeed in our […]

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Came across a great book today I’ve added to my reading list:

Psychologist/Harvard Professor Howard Gardner, famous for his books detailing human intelligence, has written a new book detailing the five “minds” or mindsets of the 21st century.  He promotes these minds by stating, “I discern two legitimate reasons for undertaking new educational practices. The first […]

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More on my blog entry from this morning…
Amazon announced over the weekend that they were going to be including podcasts from some of authors and artists that make up front-end of their long tail of products.  Examples include Rick Steves, Sting and some lady named Joss Stone:

Per some obscure blog: “Amazon Podcasts offers customers exclusive […]

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I probably read 100 articles of electronic news a day. This includes newspaper websites, electronic magazines, blogs, and research reports. Still, I plunk 50c in the metal box next to my house at least once a week just so that I can curl up on my front porch with a real newspaper.
The one thing I […]

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