Entries from June 2007

Collaboration should not resemble warm porridge.

June 28th, 2007 · No Comments

An interesting story was posted on PSFK this morning. It reads:
Is it Time to Kill Markd?
We launched Marktd, our ‘marketing news by marketers for marketers’ site, about a year ago. It’s built on a Digg like system where stories get voted on and the popular ones rise to the top.
The site now has 4,200 […]

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Tags: Ad Biz · Digital Media · Web 2.0 · Analysis · Trends · Community Marketing

The Failure of Crowdsourced Creative

June 25th, 2007 · 2 Comments

There are a lot of local rags, but the Austin American-Statesman isn’t one of them.  The paper got online early and is great for updating their content throughout the day.  No wonder they rank above major metros like Boston and St. Louis in terms of daily unique visitors/readers.
Like any mass paper (save maybe the NYT), […]

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Tags: Web 2.0 · Trends · Community Marketing · Deep Narratives & Commentary

Dove as CFM

June 25th, 2007 · 1 Comment

I’ve been giving the Dove campaign a lot of thought since it recently won Grand Prix at Cannes. I wanted to find some more commentary on it and came across an article by Pete Blackshaw of Nielson BuzzMetrics fame. Applauding the decision of the Cannes judges who, he went onto list out his […]

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Tags: Digital Media · Web 2.0 · Community Marketing

Widgetpalooza!

June 22nd, 2007 · No Comments


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Tags: Trends

Shakespeare Had It Right

June 20th, 2007 · No Comments

Nothing against lawyers, but quite frankly i’m hoping for all of our sakes that they are to blame for a all of the (really bad) product names/product packaging/packaging messaging. It couldn’t, could it, be the fault of well, me or others in our industry, right?
Now, possibly not as immediately important as the discussions of engagement, […]

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Tags: Ad Biz · Pop Culturisms · Cultures & Fringes · Notes From The Field · Deep Narratives & Commentary · Trends · Why?

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