Facebook is the new MySpace.  How many times have we already heard this one?
    
ClickZgot me onto the down-with-MySpace, up-with-Facebook craze with an article they published way, way back in April.  In it, Tessa Wegert took the non-student (me) through the differences between MySpace and Facebook as well as the effect open membership has had […]

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Came across this interesting approach to strategic planning. It’s a pretty good way of putting some structure around activities that we planners do on a daily basis. The inspiration for this thought process comes from method acting. Pretty cool…
Principals of Method Planning:
1) Be your target group. Dress like them, act like them, go where they […]

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I came across a great article today from Web Ad.Vantage regarding CGC and online shopping.  They sourced some research conducted by Bazaarvoice (an Austin company providing social commerce applications).  Here is what they put in their blog entry:

80 percent of US shoppers place more trust in brands that offer customer ratings and reviews.
3 out […]

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I’ve often thought that one simple way to give American’s a better understanding of the world would be through “footie”. A Secretary of State that promotes, is devoted to, and evangalizes our Sunday football watching, March Madness afflicted, hot dog eating baseball fans of the US to get more engaged with soccer. Having spent long […]

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