In past posts here on Ideacity and many from industry colleagues, we’ve talked about how the huge shifts in the creative marketing landscape are “re-wiring” the way we think, our daily work and the creative we produce.

With some random inspiration from an art exhibit that’s rolling through Texas this month, the thought occurred to me that beyond storytelling creative, analytical-meets-creative thinking, and a design-user experience aesthetic we need to be able to “blend” realities, and have a strong mix of creative and technical skill.  Buidling upon the concept of the”new creative mind“ our talent needs to:

1) Apply various skills, crafting campaigns with a broad “pallette” of mediums

2) Be highly conceptual yet have a great degree of technical skill (digital, experiential, “conversational” CRM, etc)

3) Break convention wherever possible, investigate new things

4) Work in a “blended reality” world of: tangible experiences, entertaining 2 dimensionsal media, and crossing over into the digital or virtual landscape seamlessly.

These thoughts hit me thanks to an invite to the Modern Art Museum’s,Ron Mueck exhibit.  Seems like a tangent, but if you dig into Ron Meuck’s work , and background you’ll get my gist.  A self taught artist, Mueck began his career workin in television, film and advertising.  He garnered his first big break working on the cult geek classic “the Labrynth” (david bowie meets the muppets), then extending that experience to work with Jim Henson Studios.  His talent has such an enormous amount of detail in it, borrowing from his film and puppeteering background that it look amazingly real.  His subject matter and use of scale shocks and intrigues people.  His pallate for creation is complex and varied.

Perhaps this is just another tired parable, but regarldess Muecks work is inspired.  If our thinking and creative product can work to such levels, we’ll win.  Those that continue to work in singular forms of “art” will be left behind.  Check out the Mueck exhibit “LifeCastings” as it rolls into Texas and beyond.