Washington, D.C. circa 2054 (via Minority Report)
 
New York City circa 2007 (via Adobe)

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As another in a long string of articles blaming Second Life inhabitants for the failure of brands in-world, this most recent article from the LA Times got under my skin. What is annoying about all this negative press is that marketers and the media seem surprised when no one visits islands that don’t offer something […]

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PSFK has an interesting posttoday about Google and their attempts to open up the content of Facebook for search.  From their article:
Once Google gets access to Facebook’s archives then we’ll all feel what it’s like to be naked in this digital world…
…We’re still left wondering whether it’s all too late to complain. Technology will overcome […]

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Few companies have ingrained the concept of co-creation into their corporate philosophy so seamlessly as Virgin.  Be it their record store, cell phone, airline or train division, Virgin Group comes up with some of the most interesting ways at getting their customers to interact with the brand.  Just a few of my (recent) favorite examples:
Virgin […]

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As ad agency press releases announcing “digital czars” continue and soapbox speeches on the need for reinvention drone on it seems as  good a time as any to revisit the idea of T-Shaped People - T-Shaped Creativity. This article from Ideo/Fast Company is a good read to reinforce that organizational alignment, and buiding out specialty resources is […]

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