Thanks to Amelia Torode for tipping us off to a new plannersphere tool, a search engine powered by Google that scours the plannersphere wiki, and countless blogs from account planners all over the world. 
 http://blaiq.typepad.com/misentropy/mpse.html
A gift from MisEntropy, and not a bad piece of branded utility.  Nicely done M.E. (-;

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In past posts here on Ideacity and many from industry colleagues, we’ve talked about how the huge shifts in the creative marketing landscape are “re-wiring” the way we think, our daily work and the creative we produce.
With some random inspiration from an art exhibit that’s rolling through Texas this month, the thought occurred to me […]

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Maybe it’s just what I’ve been reading, but it seems that there are emerging signs of a refinement in the ways companies request user-generated advertising.
In a postI wrote last week I noted how Visa is taking a more deliberate approach with UGA in their next campaign.  Rather than ask for submissions from everyone, they are […]

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The L.A. Times published a piece on Second Life this weekend that was quickly picked up through syndication.  I read it.  It was powerful.  I think it could be the first nail in Second Life’s coffin. 
The numbers surrounding Second Life (user growth, user demands, opportunity to sell in world) have been in question for years.  Maybe this was the […]

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I wrote a post earlier in the week about Taco Bell’s entry into consumer-generated advertising.  They have coined the term Avatarsment for a new promotion they have using a software developed by Gizmoz. 
As of Monday the press release was out but the website wasn’t live (whoops), but today I went online and uploaded my headshot.  They […]

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