I went out and picked up a new copy of iLife this past weekend.  I’m not one to review softward, but the new iPhoto was a welcomed departure from the cumbersome version still found on most Macs today.  The new features are great - such as being able to view the photographs within a folder […]

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The Boston Globe kick-started an debate last Sunday when they uncovered a study Robert Putman, Harvard Professor and author of Bowling Alone, published earlier this year.  The Globe’s article was titled “The Downside of Diversity”.  It opened as such:
It has become increasingly popular to speak of racial and ethnic diversity as a civic strength. From multicultural festivals […]

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IBM’s research labs in England have been working on a new project called DIY Shopper.  The juggernaut of the computer age has teamed up with Kingfisher, a leading home improvement/DIY store in the UK and Asia, do build out a website that takes into account some of the best attributes of Web 2.0.

The new site will […]

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In our continued hunt for the holy grail of new marketing, the biz keeps getting caught up in the “bright and shiny” stuff. This has been a big part of the (blog) water-cooler conversation lately here at Ideacity and with our friends over at MIT-C3, particularly in regard to social marketing. With Facebook […]

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Great summary by The Innovation Feeder, of some of the latest research goodies on the Gen Y audience. Includes:
Gen Y Brand Strategy
SMH Article :: Gen Y
The Flipside of Gen Y
Gen Y Gender Bender
Summary of the Outlaw Report :: Gen Y
SMH Article :: Y bother
Be sure to check out the Innovation Feeder, one of the […]

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