I got hold of two interesting posts today that seem to tell a larger story.
The first was from Freakonomics.  Stephen Dubner got Arthur Frommer, travel magnet, to sit down and answer some reader questions.  Two stood out:
Q: What is the biggest mistake people make when traveling?
A: They fail to prepare themselves by delving deeply into the history and […]

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The best marketing is authentic.  It doesn’t need to be polished by admen; rather, it is an organic, pervasive manifestation of the company’s culture at every customer touchpoint. 
Two local pizza shops are cases in point.
College Kids

Austin Onion taps into one of the two most lucrative markets for pizza in the country: college kids.  Their shop on […]

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Hip Hop - the music and the business - has been struggling over the past few years. According to Fox News, “though music sales are down overall, rap sales slid a whopping 21 percent from 2005 to 2006, and for the first time in 12 years no rap album was among the top 10 sellers of […]

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Pop Up Store

Pop Up Diner

Pop Up Studio

Pop Up Trade Show

Pop Up Hotel

Pop Up Ad

Pop Up Club

Pop Up Book

Pop Up Gallery

pop up

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Voice and data services have become commodities for telecommunications companies.  The result is an industry hungry for innovation to increase customer base and profit margins.
According to TeleMapics, location-based service (LBS), utilizing wireless communications and global position technologies, is poised to be that innovation.
LBS is an old term largely dismissed by industry insiders as it was […]

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