Most people in the business of marketing know of Joost if they haven’t already had the chance to play with it.  For those that don’t, let me sum up their service as high-quality, full-length, time-agnostic television broadcast through the Internet. 
Given that it’s a web-based platform, Joost offers viewers basic Internet services as they watch.  For instance, you […]

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The year was 1984.  The day was December 25.  I was crying.
My hopes of a year filled with wonder and excitement had been dashed, and I blamed Santa.  He had not given me a piece of plastic critical for maintaining a competitive edge with friends at school:

Instead of getting the coolest of all cool toys, […]

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There has been much written about virtual worlds (VW’s) and Second Life in particular.  As there is with anything new, many of the articles deal with what is easy to understand or what is wrong, thereby not really providing a full and useful picture of the opportunity.  This is not to say that what these […]

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Zeus Jones is a new agency in Minneapolis started by a bunch of ex-Fallon guys including Adrian Ho.  Their blog is excellent, and Adrian is one of the primary authors.
From his entries, I’m seeing a pattern.
Only July 8th, Adrian wrote an entry entitled the Abstracted Economy.  In it, he made note of the fact we “have […]

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2006 was the year of connecting.  Some call it social networking. Time named it You.
2007 is the year of conversing.  Some call it consumer-generation.  Others like the term co-creation.  Wired named it crowdsourcing.
2008 will be the year of circulating.  Some call it mobile marketing.  Others refer to it as location-based (LB) services, media and/or marketing.  It […]

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