The viral and Alternate Reality Game (ARG) marketing effort (which I’ve previously written about here and Andy here) that has been hitting the masses for the new Dark Knight movie just got that much more interesting this October. At the beginning of the month, the whysoserious.com domain that has housed previous efforts got a cool […]

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A follow-up from my post yesterday about the Nissan Rogue and their new advertising.
I’m jealous of the boys at Chiat:

Reminds me of the new Wired article posted last week:
When Reality Feels Like Playing a Game, a New Reality Has Begun
Chroma Blog Post about the merger of gaming and reality.
Adfreak Blog Post about the Rogue campaign.
Gaming Culture […]

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I have recently become a junky for Heroes.  I say recently because I’m a year late to the party. 
After rushing to finish the first season in only two weeks via Netflix, I geared up for the second season only to discover it had already started.  Nice timing, NBC.
Fortunately, NBC has one of the best online […]

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2006:

2007:

human joystick theater advertising Volvo

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This past June, Treehugger reported that Timbuk2 was going to team up with RootPhito build a messenger bag by pressing (laminating) recycled billboards, grocery bags, posters, and the like.  The bags will be called Lamitron, and their development process has been closely watched by influential bloggers including Cool Hunting, Wired and PSFK.
Here are a few prototypes:

I dig […]

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