15. Hiring Gwyn David
She came to us interviewing for a media buying position. And over the course of her interview, two things become very clear: She had no media experience whatsoever, and she had devil-may-care confidence to spare. So of course, we hired her. Once she got in the door, she blazed a trail through the media department and the agency. She was the key to stealing the MasterCard media buying account away from Madison Avenue and has a place in our collective hearts forever.