I get it. I really do. The idea of having your brand/message viewed by one-hundred million plus people simultaneously is intoxicating. Visions of your market share getting more juiced than Lance Armstrong pre Tour dance in your head. And honestly, who doesn’t want to be at a party, point to something on TV and say, Read More...

(image via NYT/Blog) Remember MapQuest? Remember how useless it was? How it was decidedly user unfriendly? Remember how it was the butt of map jokes, if there were map jokes? Well this is MapQuest’s lucky day because they are no longer the suckiest map maker out there. It’s now Apple. A few months ago when Read More...

Truly amazing. Once again, science is the coolest thing around. The article at TPM says the folks at Argonne Lab are able to “cancel the effect of gravity.” So now we know how the aliens are able to hover their spaceships over cornfields. Next stop, the far side of the galaxy.

                      Who knew being bad felt so good? I certainly didn’t because in every game from Mass Effect to Fallout New Vegas I chose the path of upright citizen fighting for truth and justice. I took care of the little guy and defended villages from Read More...

Now it’s just a song that you really know. But before it was that it was a catch tune that grabbed people. Grabbed them so much they made covers of it, tons of covers and posted them on YouTube. Well Gotye took all those covers of “Somebody That I Used to Know” and mashed them Read More...

Via What if? Answering your hypothetical questions with physics, every Tuesday Once again, science is cool. After about 70 nanoseconds the ball arrives at home plate. The batter hasn’t even seen the pitcher let go of the ball, since the light carrying that information arrives at about the same time the ball does. Collisions with Read More...

Amazing video. Great production. Drama. Excitement. Danger. Nerds! I’ve said it before and I’ll say it again, “Science is so cool!”

Science is so cool. via The Dish What you’re seeing: If a slinky is hung by one end such that its own weight extends it, and that slinky is then released, the lower end of the slinky will not fall or rise, but will remain briefly suspended in air as though levitating. Explained: [T]he best Read More...

This is Scout and I spoil her. This weekend I spent two hours researching dog food simply because she seemed indifferent to the food I was feeding her. I figured she must not like it very much so I set out to find something she would like. Big mistake. Once I started looking into dog Read More...

Great article that does a good job of explaining why people love of video games. In a nut shell the six moments that make video games worth it are: 1) When you truly feel power for the first time 2) When a piece of “Victory Music” plays 3) The first time you see an awe-inspiring Read More...