Most people in the business of marketing know of Joost if they haven’t already had the chance to play with it.  For those that don’t, let me sum up their service as high-quality, full-length, time-agnostic television broadcast through the Internet. 
Given that it’s a web-based platform, Joost offers viewers basic Internet services as they watch.  For instance, you […]

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There has been much written about virtual worlds (VW’s) and Second Life in particular.  As there is with anything new, many of the articles deal with what is easy to understand or what is wrong, thereby not really providing a full and useful picture of the opportunity.  This is not to say that what these […]

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Zeus Jones is a new agency in Minneapolis started by a bunch of ex-Fallon guys including Adrian Ho.  Their blog is excellent, and Adrian is one of the primary authors.
From his entries, I’m seeing a pattern.
Only July 8th, Adrian wrote an entry entitled the Abstracted Economy.  In it, he made note of the fact we “have […]

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In our continued hunt for the holy grail of new marketing, the biz keeps getting caught up in the “bright and shiny” stuff. This has been a big part of the (blog) water-cooler conversation lately here at Ideacity and with our friends over at MIT-C3, particularly in regard to social marketing. With Facebook […]

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A past visitor to Ideacity, Ted Cohen, spoke with American Public Media’s Marketplace today about recent developments at Warner Music. Hit with a big revenue loss followed by a 3% decline in share price, Warner’s alluding to the fact that they may be overvalued. More importantly they’ve admitted they need to monetize […]

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