The seven deadly sins, as written by Gareth Kay, head planner at Modernista, and Mark Lewis, account planning director at DDB in San Francisco, and reported by the Brand Architect:
One - Living by the old assumptions, especially focusing on specific brand definitions instead of letting consumers define brands their own way.
Two - Caring about the […]

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This past fall Motorola shook up its marketing department and brought in a new CMO, Casey Keller.
Adage did a spread on him in May, stating:
Motorola is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller…said Motorola believes the mobile-phone […]

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I came across a great article today from Web Ad.Vantage regarding CGC and online shopping.  They sourced some research conducted by Bazaarvoice (an Austin company providing social commerce applications).  Here is what they put in their blog entry:

80 percent of US shoppers place more trust in brands that offer customer ratings and reviews.
3 out […]

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PSFK has an interesting posttoday about Google and their attempts to open up the content of Facebook for search.  From their article:
Once Google gets access to Facebook’s archives then we’ll all feel what it’s like to be naked in this digital world…
…We’re still left wondering whether it’s all too late to complain. Technology will overcome […]

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