As ad agency press releases announcing “digital czars” continue and soapbox speeches on the need for reinvention drone on it seems as  good a time as any to revisit the idea of T-Shaped People - T-Shaped Creativity. This article from Ideo/Fast Company is a good read to reinforce that organizational alignment, and buiding out specialty resources is […]

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User Generated Advertising (UGA) is getting a lot of press lately.  A couple of examples show the diverse range of thoughts companies have on this subject.
VISA – Pulling Back the Reigns
Today, Adweek announced that Visa will not include traditional UGA - where anybody can create and submit an idea/ad – in their next “Life Takes […]

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I’m such a nerd that when I’m bored I simply surf around the world using Google mapping software.  Maps, earth, satellite images, their new voyeur software…I love it all.
I came across a thread on a Skyscraper Page the other day regarding 3-D images being uploaded into Google Earth.  It seems that the local planner/developer community […]

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Rad’s commentary on The Five Minds reminded me of a post some time back from an industry colleague at Logic + Emotion. Though neither David D’Armano or myself can boast credentials as cognitive theory-psychology PHDs, I do think he makes a very good point on what it takes for creative marketers to succeed in our […]

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Recently, John Sweller, the developer of Cognitive Load Theory in 1988, has put forth new empirical evidence suggesting that data comprehension is significantly decreased if the same data is delivered in verbal and written form simultaneously. His quote now blazing its way around the net: “The use of the PowerPoint presentation has been a disaster. […]

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