I wouldn’t necessarily call The Economist “old media”, but it is a magazine after all. Still, their business model bucks the category trend in that it is growing its subscription base and has secured an audience of some of the most wealthy, influential people in the world. I’ll spare you further details of their rise to power […]

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I had a startling dose of reality today.  In search of the latest buzz in digital marketing I came across this story from a small-town ad guy in Waco, Texas.
One of his clients is a large car dealership.  Located on a major stretch of highway, the owner has decided to spend 3,000 bucks a month to […]

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Mass Customization seems oh so 1990s Business School, but only now are we seeing real examples of customers driving the customization of goods.  Throughout most of that decade the philosophy was that mass customization would become a reality when technological breakthroughs made the shifting of production techniques affordable to the company.  In a sense, mass […]

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Having done quite a bit of cross-media, behavorial brand research it’s no surprise (and plain common sense) that most people will tell you..  if you want to really impact your brand’s standing with people and get them to buy, you need to get them talking.  Talking to one another about your brand, your service, your […]

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One of the bigger revelations at SXSW was one of the simplest ideas on the tradeshow floor. The kind of idea that makes you bitter that you didn’t think of it first, cause it’s been staring us right in the face. “Web 2.0″ to the core (yes-yes, I was told at the show that we’re […]

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