Every Sunday strangers from all over the world share with me their most intimate secrets via a beautiful (and sometimes equally disturbing) blog called PostSecret.com. The blog was started by Frank Warren, who is often referred to as “the most trusted stranger in America.” Every day he receives secrets from absolute strangers that divulge the […]

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2006:

2007:

human joystick theater advertising Volvo

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Most people in the business of marketing know of Joost if they haven’t already had the chance to play with it.  For those that don’t, let me sum up their service as high-quality, full-length, time-agnostic television broadcast through the Internet. 
Given that it’s a web-based platform, Joost offers viewers basic Internet services as they watch.  For instance, you […]

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2006 was the year of connecting.  Some call it social networking. Time named it You.
2007 is the year of conversing.  Some call it consumer-generation.  Others like the term co-creation.  Wired named it crowdsourcing.
2008 will be the year of circulating.  Some call it mobile marketing.  Others refer to it as location-based (LB) services, media and/or marketing.  It […]

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Way, way back in 2003, a football club went under new management. 
The amateur club based in a suburb of Helsinki, PK-35, was suffering from a losing streak that disappointed its loyal fan base.  Realizing that something had to change, coach Janne Viljamaa decided to give control of the team up to the fans.
Viljamaa still acts as coach, at […]

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