Dino Demopoulos, author of the blog Chroma, uncovered a great article about Jones Soda published in Beverage World this past Friday.
The article starts out with a brief, inspirational history of the company followed by a mission statement:
Peter van Stolk, CEO, Jones Soda, has an “ability to straddle the line between corporate head and maverick—he maintains the attitude of a creative […]

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Sorry for the pun.
As you may have noted from my previous posts, I’m big into mass customization and co-creation (MC/CC).  Although consumer-generated media is the buzz term of the moment, its impact on the fundamentals of capitalism will be limited.  CGM is an evolution of company/customer conversation, not a revolution of company/customer transaction.
The transactional revolution will […]

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M&M has been taking some bold moves into Web 2.0 over the pas 6 months.  Their first notable effort was to build out web-based system whereby I could customize a an M&M to look like me.  This effort was supported with traditional media.
The interface looked like this:

It was a little rough around the edges, but […]

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