Any of us who work in consumer research should be acutely aware of this sort of research. I’m always amazed at how numbers take on a life of their own once they’re put into Power Point. Sometimes, it’s worth taking a hard look at the source of those numbers and considering whether or not they […]

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Zeus Jones is a new agency in Minneapolis started by a bunch of ex-Fallon guys including Adrian Ho.  Their blog is excellent, and Adrian is one of the primary authors.
From his entries, I’m seeing a pattern.
Only July 8th, Adrian wrote an entry entitled the Abstracted Economy.  In it, he made note of the fact we “have […]

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The Boston Globe kick-started an debate last Sunday when they uncovered a study Robert Putman, Harvard Professor and author of Bowling Alone, published earlier this year.  The Globe’s article was titled “The Downside of Diversity”.  It opened as such:
It has become increasingly popular to speak of racial and ethnic diversity as a civic strength. From multicultural festivals […]

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If you don’t live under a rock, I’m sure you’ve heard about (and hopefully seen) Apple’s launch of the new iWork ’08, their answer (or is it solution?) to Microsoft Office. Um…wow. It still amazes me how Steve Jobs constantly introduces me to stuff that I didn’t know I needed; and on top of that, […]

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Facebook is the new MySpace.  How many times have we already heard this one?
    
ClickZgot me onto the down-with-MySpace, up-with-Facebook craze with an article they published way, way back in April.  In it, Tessa Wegert took the non-student (me) through the differences between MySpace and Facebook as well as the effect open membership has had […]

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