Zeus Jones is a new agency in Minneapolis started by a bunch of ex-Fallon guys including Adrian Ho. Their blog is excellent, and Adrian is one of the primary authors.
From his entries, I’m seeing a pattern.
Only July 8th, Adrian wrote an entry entitled the Abstracted Economy. In it, he made note of the fact we “have […]
Entries Tagged as 'Analysis'
The Age of Objective Value
September 9th, 2007 · 1 Comment
Tags: Research & Insight · Blogosphere · Ad Biz · Analysis · Deep Narratives & Commentary
The Downside of Diversity is Temporary
August 11th, 2007 · 1 Comment
The Boston Globe kick-started an debate last Sunday when they uncovered a study Robert Putman, Harvard Professor and author of Bowling Alone, published earlier this year. The Globe’s article was titled “The Downside of Diversity”. It opened as such:
It has become increasingly popular to speak of racial and ethnic diversity as a civic strength. From multicultural festivals […]
Tags: Analysis · Cultures & Fringes · Trends · Deep Narratives & Commentary
The Life Cycle of Social Networks and The Virtual Rolodex
July 30th, 2007 · 2 Comments
Facebook is the new MySpace. How many times have we already heard this one?
ClickZgot me onto the down-with-MySpace, up-with-Facebook craze with an article they published way, way back in April. In it, Tessa Wegert took the non-student (me) through the differences between MySpace and Facebook as well as the effect open membership has had […]
Tags: Traditional Media 2.0 · Web 2.0 · Analysis · Trends · Community Marketing · Deep Narratives & Commentary
The State of Advertising Using a Drug Metaphore
July 3rd, 2007 · No Comments
I came across this great article from Truthdig today. Cultural critic Sheerli Avni notes that Oakland, CA’s homicide rate has gone off the charts in the past couple years, and the experts are sitting around scratching their heads as to what could be the cause.
She writes:
The New York Times recently ran a perplexed piece on the […]
Tags: Digital Media · Ad Biz · Traditional Media 2.0 · Analysis · Deep Narratives & Commentary
Old Media New Thinking
July 3rd, 2007 · 1 Comment
I wouldn’t necessarily call The Economist “old media”, but it is a magazine after all. Still, their business model bucks the category trend in that it is growing its subscription base and has secured an audience of some of the most wealthy, influential people in the world. I’ll spare you further details of their rise to power […]
Tags: Ad Biz · Digital Media · Web 2.0 · Analysis · Community Marketing · Trends · Entrepreneurialism & Innovation

