There has been much written about virtual worlds (VW’s) and Second Life in particular.  As there is with anything new, many of the articles deal with what is easy to understand or what is wrong, thereby not really providing a full and useful picture of the opportunity.  This is not to say that what these […]

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“Give a good digital agency something like that (a Rich Idea) to play with and they’ll do something magical, give them the average advertising idea and they’ll do a stupid flash game.”

(Right click to download OR Left Click to head off to Russell’s blog) 

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So it looks like it comes down to threats.
Now it’s not worth going into the tired ad agency blame game, but I do find it interesting that there’s some momentum in the industry behind taking the ad creative community to task, get them to think differently… and maybe even scare the hell out of them.
 Case(s) […]

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Continuing my look at Second Life Statistics, I thought I’d take a look at a few stats that critics say are really important.
Residents Logged-In During Last 30 Days (as of today): 1,050,655. Clay Shirky, in particular, criticizes Linden Lab for not touting this number, which Shirky says is commonly used by the online marketing industry […]

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Is it me or are we all becoming really predictable? 
It seems that every year the “business” buzzes itself into a frenzy as journalists, trendspotters, creative execs and conference panels dogpile on the “next big thing” (and this isn’t a news flash, but things seem to be getting worse). Granted, there are some really smart people out there that catch these trends, […]

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