There are a lot of local rags, but the Austin American-Statesman isn’t one of them.  The paper got online early and is great for updating their content throughout the day.  No wonder they rank above major metros like Boston and St. Louis in terms of daily unique visitors/readers.
Like any mass paper (save maybe the NYT), […]

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Nothing against lawyers, but quite frankly i’m hoping for all of our sakes that they are to blame for a all of the (really bad) product names/product packaging/packaging messaging. It couldn’t, could it, be the fault of well, me or others in our industry, right?
Now, possibly not as immediately important as the discussions of engagement, […]

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I have a 19-day old daughter at home right now.  As you can imagine, I’m burping, changing, and consoling her quite a bit (and leaving the feeding to mom).
Her personality is starting to come in, and yesterday her mom noticed that baby Langdon is one curious cat.  In between feedings and naps, she opens her […]

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With brands needing to work harder to capture the hearts and minds of people and simple browser based internet applications becoming commonplace, “brand utility” has become more of a mainstay in the marketing biz. Something of a buzzword among the planner/digital types. 
Johnny Vulkan of Anomaly is credited for coining the phrase, and it’s an insightful thought […]

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Rad’s commentary on The Five Minds reminded me of a post some time back from an industry colleague at Logic + Emotion. Though neither David D’Armano or myself can boast credentials as cognitive theory-psychology PHDs, I do think he makes a very good point on what it takes for creative marketers to succeed in our […]

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