If you are still waiting for proof that the world is getting smaller, and that China’s influence in the global economy is growing, look no further than the Shanghai Motor Show.
For years, the Shanghai show has been decidedly second-tier, featuring an eccentric collection of cars destined for the Chinese market.  As a venue for global […]

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“Give a good digital agency something like that (a Rich Idea) to play with and they’ll do something magical, give them the average advertising idea and they’ll do a stupid flash game.”

(Right click to download OR Left Click to head off to Russell’s blog) 

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So it looks like it comes down to threats.
Now it’s not worth going into the tired ad agency blame game, but I do find it interesting that there’s some momentum in the industry behind taking the ad creative community to task, get them to think differently… and maybe even scare the hell out of them.
 Case(s) […]

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Recently, John Sweller, the developer of Cognitive Load Theory in 1988, has put forth new empirical evidence suggesting that data comprehension is significantly decreased if the same data is delivered in verbal and written form simultaneously. His quote now blazing its way around the net: “The use of the PowerPoint presentation has been a disaster. […]

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Having done quite a bit of cross-media, behavorial brand research it’s no surprise (and plain common sense) that most people will tell you..  if you want to really impact your brand’s standing with people and get them to buy, you need to get them talking.  Talking to one another about your brand, your service, your […]

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