Continuing my look at Second Life Statistics, I thought I’d take a look at a few stats that critics say are really important.
Residents Logged-In During Last 30 Days (as of today): 1,050,655. Clay Shirky, in particular, criticizes Linden Lab for not touting this number, which Shirky says is commonly used by the online marketing industry […]

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Come to Idea University at Idea City today to hear a lecture on “The Culture of Connectivism: How Advertising Must Change When Information Wants to be Free.” The speaker today is Rad Tollet, a Planner at GSD&M.
Bring a colleague and introduce them to the stimulating talks and discussion happening in Second Life.
The talk will […]

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Is it me or are we all becoming really predictable? 
It seems that every year the “business” buzzes itself into a frenzy as journalists, trendspotters, creative execs and conference panels dogpile on the “next big thing” (and this isn’t a news flash, but things seem to be getting worse). Granted, there are some really smart people out there that catch these trends, […]

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Why understand Second Life? One reason is because you can try out ideas that may not be ready for the real world, or may be just begninning. In this way, you can gain strategic insight fairly quickly.
For example, one of the fads in addressable advertising right now is a technology called Blue Casting […]

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If you’ve been keeping up with the girl’s Young Adult Category lately (what self-assured adult male strategist hasn’t?), then you’ve heard about the recent controversy about a new book titled Cathy’s Book: If Found Call 650-266-8233 by Sean Stewart and Jordan Weisman.
The book, released in October, has been criticized for its product integration with Covergirl. […]

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