I’ve been a bit behind on my blog reading lately and just came across David Byrne’s (yes THAT David Byrne) post from a couple of Saturday’s ago on Social “Hateworking”:
It seems to me that this was inevitable. Once you have the existence of social networking sites you have to take the bad with the good. While it might […]

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As another in a long string of articles blaming Second Life inhabitants for the failure of brands in-world, this most recent article from the LA Times got under my skin. What is annoying about all this negative press is that marketers and the media seem surprised when no one visits islands that don’t offer something […]

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Nothing against lawyers, but quite frankly i’m hoping for all of our sakes that they are to blame for a all of the (really bad) product names/product packaging/packaging messaging. It couldn’t, could it, be the fault of well, me or others in our industry, right?
Now, possibly not as immediately important as the discussions of engagement, […]

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Why understand Second Life? One reason is because you can try out ideas that may not be ready for the real world, or may be just begninning. In this way, you can gain strategic insight fairly quickly.
For example, one of the fads in addressable advertising right now is a technology called Blue Casting […]

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A great quote from a great Texan:
“You will find meaning only by sharing in the responsibilities, the dangers, and the passions of your time.”
President Lyndon B. Johnson
Hmm….Responsiblity. Danger. Passion. Sums up Second Life pretty well, I’d imagine.

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