Even mighty Starbucks is getting religion on social media. Jeff Jarvis has a piece in Business Week about MyStarbucksIdea.com, a site where Starbucks consumers can submit and vote on various ideas related to the Starbucks experience.
To yours truly, the most interesting aspect of this effort is that the site is not a pure wiki. […]
Entries Tagged as 'Digital Media'
Starbucks gets social
April 16th, 2008 · No Comments
Tags: Digital Media · Trends · Community Marketing
Resisting Web Data is Futile?
March 14th, 2008 · No Comments
There was an interesting article by Lee Gomes in Wednesdays Wall Street Journal trying to get at why we can’t not (sorry for the double negative) stop soaking up all the data the web has to offer. He likens this to a cats absolute fascination with laser pointers:
Many cat owners know that the lasers are […]
Tags: Research & Insight · Blogosphere · Digital Media · Deep Narratives & Commentary · Design & Creativity
Keynote: Jane McGonigal
March 11th, 2008 · No Comments
If you’ve been reading this blog for a while and/or know me at all, you’re familiar with my absolute obsession with Alternate Reality Games (ARGs); specifically the currently running ARG for the upcoming Dark Knight movie that I’ve written about HERE and HERE. I love the engagement they demand from the players and how they […]
Tags: Social Marketing · Gaming Culture · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Viral · Design & Creativity
Keynote: Mark Zuckerberg
March 9th, 2008 · 1 Comment
Today the keynote is Mark Zuckerberg, father of Facebook. I’ll be interested to see if he addresses the repercussions of all those application notices, invitations, and commercial spam that’s disguised as a Facebook “group” that are flooding user homepages. If you have a Facebook account and have checked it recently you know exactly what I’m […]
Tags: User Generated Content · Social Marketing · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Ad Biz · Community Marketing
The Contextual Web
March 8th, 2008 · No Comments
We’re live from SXSW Interactive ‘08 and I just got into the Exhibit room for the Contextual Web talk that will be given by Nick Finck from Blue Flavor, a web/mobile design and development company out of Seattle, Washington. The talk is about “…how to design for the next generation of the web which will […]
Tags: Location Based Services · SXSW Interactive 2008 · mobile · Media · Digital Media · Trends

