Most people in the business of marketing know of Joost if they haven’t already had the chance to play with it.  For those that don’t, let me sum up their service as high-quality, full-length, time-agnostic television broadcast through the Internet. 
Given that it’s a web-based platform, Joost offers viewers basic Internet services as they watch.  For instance, you […]

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There has been much written about virtual worlds (VW’s) and Second Life in particular.  As there is with anything new, many of the articles deal with what is easy to understand or what is wrong, thereby not really providing a full and useful picture of the opportunity.  This is not to say that what these […]

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2006 was the year of connecting.  Some call it social networking. Time named it You.
2007 is the year of conversing.  Some call it consumer-generation.  Others like the term co-creation.  Wired named it crowdsourcing.
2008 will be the year of circulating.  Some call it mobile marketing.  Others refer to it as location-based (LB) services, media and/or marketing.  It […]

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Jeff Berg of the Interpublic Emerging Media Lab posted a great article on the growth of Facebook applications (3,000 and counting) that have been developed by third-party developers since the system went live a few months ago. 
One stood out: Interactive Friends Graph
 
As you can see, my entire network (not that big, really) is posted in […]

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Dino Demopoulos, author of the blog Chroma, uncovered a great article about Jones Soda published in Beverage World this past Friday.
The article starts out with a brief, inspirational history of the company followed by a mission statement:
Peter van Stolk, CEO, Jones Soda, has an “ability to straddle the line between corporate head and maverick—he maintains the attitude of a creative […]

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