Even mighty Starbucks is getting religion on social media. Jeff Jarvis has a piece in Business Week about MyStarbucksIdea.com, a site where Starbucks consumers can submit and vote on various ideas related to the Starbucks experience.
To yours truly, the most interesting aspect of this effort is that the site is not a pure wiki. […]
Entries Tagged as 'Marketing Hacks'
Starbucks gets social
April 16th, 2008 · No Comments
Tags: Digital Media · Trends · Community Marketing
Keynote: Frank Warren of Post Secret
March 10th, 2008 · 1 Comment
Every Sunday strangers from all over the world share with me their most intimate secrets via a beautiful (and sometimes equally disturbing) blog called PostSecret.com. The blog was started by Frank Warren, who is often referred to as “the most trusted stranger in America.” Every day he receives secrets from absolute strangers that divulge the […]
Tags: Social Marketing · Co Creation · SXSW Interactive 2008 · User Generated Content · Pop Culturisms · Trends · Web 2.0 · Community Marketing
Keynote: Mark Zuckerberg
March 9th, 2008 · 1 Comment
Today the keynote is Mark Zuckerberg, father of Facebook. I’ll be interested to see if he addresses the repercussions of all those application notices, invitations, and commercial spam that’s disguised as a Facebook “group” that are flooding user homepages. If you have a Facebook account and have checked it recently you know exactly what I’m […]
Tags: User Generated Content · Social Marketing · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Ad Biz · Community Marketing
Neon Bible 2.0
November 27th, 2007 · No Comments
I’ve been a pretty avid Arcade Fire evangelist for a few years now after being introduced to them by an old roommate then seeing them at ACL; they’re innovative, refreshing and put on one hell of a show. I was delighted (but not too surprised) to find that their new video was incredibly cool. You’ll […]
Tags: Media · Digital Media · Web 2.0 · Traditional Media 2.0 · Design & Creativity
Jack-O-SWEET!
October 31st, 2007 · 4 Comments
The viral and Alternate Reality Game (ARG) marketing effort (which I’ve previously written about here and Andy here) that has been hitting the masses for the new Dark Knight movie just got that much more interesting this October. At the beginning of the month, the whysoserious.com domain that has housed previous efforts got a cool […]
Tags: Blogosphere · Web 3.0 · Social Marketing · Digital Media · Viral · Cultures & Fringes · Traditional Media 2.0 · Pop Culturisms · Trends

