Entries Tagged as 'Community Marketing'

Starbucks gets social

April 16th, 2008 · No Comments

Even mighty Starbucks is getting religion on social media. Jeff Jarvis has a piece in Business Week about MyStarbucksIdea.com, a site where Starbucks consumers can submit and vote on various ideas related to the Starbucks experience.
To yours truly, the most interesting aspect of this effort is that the site is not a pure wiki. […]

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Tags: Digital Media · Trends · Community Marketing

Keynote: Frank Warren of Post Secret

March 10th, 2008 · 1 Comment

Every Sunday strangers from all over the world share with me their most intimate secrets via a beautiful (and sometimes equally disturbing) blog called PostSecret.com. The blog was started by Frank Warren, who is often referred to as “the most trusted stranger in America.” Every day he receives secrets from absolute strangers that divulge the […]

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Tags: Social Marketing · Co Creation · SXSW Interactive 2008 · User Generated Content · Pop Culturisms · Trends · Web 2.0 · Community Marketing

Keynote: Mark Zuckerberg

March 9th, 2008 · 1 Comment

Today the keynote is Mark Zuckerberg, father of Facebook. I’ll be interested to see if he addresses the repercussions of all those application notices, invitations,  and commercial spam that’s disguised as a Facebook “group” that are flooding user homepages.  If you have a Facebook account and have checked it recently you know exactly what I’m […]

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Tags: User Generated Content · Social Marketing · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Ad Biz · Community Marketing

Crank This

September 20th, 2007 · 6 Comments

Hip Hop - the music and the business - has been struggling over the past few years. According to Fox News, “though music sales are down overall, rap sales slid a whopping 21 percent from 2005 to 2006, and for the first time in 12 years no rap album was among the top 10 sellers of […]

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Tags: Pop Culturisms · Web 2.0 · Trends · Community Marketing · Entrepreneurialism & Innovation

Fake Cop

August 24th, 2007 · 4 Comments

The New York Times reports the town of Smyrna, Tennessee has posted life-size, corrugated plastic cutouts of cops holding speed guns at busy intersections in town:

From the AP report:
The idea for the posed patrolman came from Jim Gammon, whose sign company sits on busy Front Street. He suggested it as a way to slow drivers […]

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Tags: Community Marketing · Entrepreneurialism & Innovation

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