Sorry for the pun.
As you may have noted from my previous posts, I’m big into mass customization and co-creation (MC/CC).  Although consumer-generated media is the buzz term of the moment, its impact on the fundamentals of capitalism will be limited.  CGM is an evolution of company/customer conversation, not a revolution of company/customer transaction.
The transactional revolution will […]

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IBM’s research labs in England have been working on a new project called DIY Shopper.  The juggernaut of the computer age has teamed up with Kingfisher, a leading home improvement/DIY store in the UK and Asia, do build out a website that takes into account some of the best attributes of Web 2.0.

The new site will […]

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In our continued hunt for the holy grail of new marketing, the biz keeps getting caught up in the “bright and shiny” stuff. This has been a big part of the (blog) water-cooler conversation lately here at Ideacity and with our friends over at MIT-C3, particularly in regard to social marketing. With Facebook […]

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Facebook is the new MySpace.  How many times have we already heard this one?
    
ClickZgot me onto the down-with-MySpace, up-with-Facebook craze with an article they published way, way back in April.  In it, Tessa Wegert took the non-student (me) through the differences between MySpace and Facebook as well as the effect open membership has had […]

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I wouldn’t necessarily call The Economist “old media”, but it is a magazine after all. Still, their business model bucks the category trend in that it is growing its subscription base and has secured an audience of some of the most wealthy, influential people in the world. I’ll spare you further details of their rise to power […]

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