The issue of co-creation and its role in advertising is so new to many of us in the trade that we have yet to figure out the elevator speech.  Where it fits and to what degree it plays a role in our work is still undetermined. 
Having terms like Consumer Generated Media vs. Fortified vs. Solicited […]

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An interesting story was posted on PSFK this morning. It reads:
Is it Time to Kill Markd?
We launched Marktd, our ‘marketing news by marketers for marketers’ site, about a year ago. It’s built on a Digg like system where stories get voted on and the popular ones rise to the top.
The site now has 4,200 […]

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There are a lot of local rags, but the Austin American-Statesman isn’t one of them.  The paper got online early and is great for updating their content throughout the day.  No wonder they rank above major metros like Boston and St. Louis in terms of daily unique visitors/readers.
Like any mass paper (save maybe the NYT), […]

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I’ve been giving the Dove campaign a lot of thought since it recently won Grand Prix at Cannes. I wanted to find some more commentary on it and came across an article by Pete Blackshaw of Nielson BuzzMetrics fame. Applauding the decision of the Cannes judges who, he went onto list out his […]

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I’m such a nerd that when I’m bored I simply surf around the world using Google mapping software.  Maps, earth, satellite images, their new voyeur software…I love it all.
I came across a thread on a Skyscraper Page the other day regarding 3-D images being uploaded into Google Earth.  It seems that the local planner/developer community […]

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