Entries Tagged as 'Community Marketing'

Flow Comeback

June 9th, 2007 · No Comments

I have a 19-day old daughter at home right now.  As you can imagine, I’m burping, changing, and consoling her quite a bit (and leaving the feeding to mom).
Her personality is starting to come in, and yesterday her mom noticed that baby Langdon is one curious cat.  In between feedings and naps, she opens her […]

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Tags: Web 2.0 · Digital Media · Traditional Media 2.0 · Trends · Community Marketing · Deep Narratives & Commentary

A Barrier to Co-Creation

May 30th, 2007 · No Comments

The MIT Advertising Lab caught and commented on a great article by The New York Times today regarding Heinz.  It seems that Heinz has entered the world of co-creation by asking (and offering a handsom reward) for anyone who can generate a great Heinz Ketchup advertisement.

The Times notes that companies like Dove, Doritos, and now Heinz […]

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Tags: Digital Media · Ad Biz · Trends · Community Marketing · Marketing Hacks

Pixels vs. Voice Patterns

May 15th, 2007 · No Comments

More on my blog entry from this morning…
Amazon announced over the weekend that they were going to be including podcasts from some of authors and artists that make up front-end of their long tail of products.  Examples include Rick Steves, Sting and some lady named Joss Stone:

Per some obscure blog: “Amazon Podcasts offers customers exclusive […]

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Tags: Ad Biz · Web 2.0 · Media Technologies · Traditional Media 2.0 · Community Marketing

Pulp vs. Pixels

May 14th, 2007 · 1 Comment

I probably read 100 articles of electronic news a day. This includes newspaper websites, electronic magazines, blogs, and research reports. Still, I plunk 50c in the metal box next to my house at least once a week just so that I can curl up on my front porch with a real newspaper.
The one thing I […]

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Tags: Web 2.0 · Media Technologies · Traditional Media 2.0 · Community Marketing

Lacoste goes Virtual

May 3rd, 2007 · No Comments

While so many people within the marketing community scratch their heads about how “useful” Second Life is, it appears that the fashion/retail brands are the one’s with the most opportunity.  Like American Apparel’s leap into the virtual space, Lacoste has taken note of the young, fashionable, and artistic crowd within Second Life and jumped on […]

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Tags: Ad Biz · Virtual Lives · Community Marketing · Idea City in Second Life

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