Entries Tagged as 'Marketing Hacks'

Volvo Wins

October 22nd, 2007 · 2 Comments

2006:

2007:

human joystick theater advertising Volvo

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Tags: Co Creation · Digital Media · Ad Biz · Media Technologies

Crank This

September 20th, 2007 · 6 Comments

Hip Hop - the music and the business - has been struggling over the past few years. According to Fox News, “though music sales are down overall, rap sales slid a whopping 21 percent from 2005 to 2006, and for the first time in 12 years no rap album was among the top 10 sellers of […]

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Tags: Pop Culturisms · Web 2.0 · Trends · Community Marketing · Entrepreneurialism & Innovation

iTV now myTV

September 13th, 2007 · 1 Comment

Most people in the business of marketing know of Joost if they haven’t already had the chance to play with it.  For those that don’t, let me sum up their service as high-quality, full-length, time-agnostic television broadcast through the Internet. 
Given that it’s a web-based platform, Joost offers viewers basic Internet services as they watch.  For instance, you […]

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Tags: Co Creation · Digital Media · Ad Biz · Web 2.0 · Media Technologies

2008: The Year of Circulation

September 4th, 2007 · 3 Comments

2006 was the year of connecting.  Some call it social networking. Time named it You.
2007 is the year of conversing.  Some call it consumer-generation.  Others like the term co-creation.  Wired named it crowdsourcing.
2008 will be the year of circulating.  Some call it mobile marketing.  Others refer to it as location-based (LB) services, media and/or marketing.  It […]

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Tags: mobile · Co Creation · Digital Media · Media Technologies

Fake Cop

August 24th, 2007 · 4 Comments

The New York Times reports the town of Smyrna, Tennessee has posted life-size, corrugated plastic cutouts of cops holding speed guns at busy intersections in town:

From the AP report:
The idea for the posed patrolman came from Jim Gammon, whose sign company sits on busy Front Street. He suggested it as a way to slow drivers […]

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Tags: Community Marketing · Entrepreneurialism & Innovation

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