I’ve been a pretty avid Arcade Fire evangelist for a few years now after being introduced to them by an old roommate then seeing them at ACL; they’re innovative, refreshing and put on one hell of a show. I was delighted (but not too surprised) to find that their new video was incredibly cool. You’ll […]

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The viral and Alternate Reality Game (ARG) marketing effort (which I’ve previously written about here and Andy here) that has been hitting the masses for the new Dark Knight movie just got that much more interesting this October. At the beginning of the month, the whysoserious.com domain that has housed previous efforts got a cool […]

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This past fall Motorola shook up its marketing department and brought in a new CMO, Casey Keller.
Adage did a spread on him in May, stating:
Motorola is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller…said Motorola believes the mobile-phone […]

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Facebook is the new MySpace.  How many times have we already heard this one?
    
ClickZgot me onto the down-with-MySpace, up-with-Facebook craze with an article they published way, way back in April.  In it, Tessa Wegert took the non-student (me) through the differences between MySpace and Facebook as well as the effect open membership has had […]

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Few companies have ingrained the concept of co-creation into their corporate philosophy so seamlessly as Virgin.  Be it their record store, cell phone, airline or train division, Virgin Group comes up with some of the most interesting ways at getting their customers to interact with the brand.  Just a few of my (recent) favorite examples:
Virgin […]

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