Entries Tagged as 'Traditional Media 2.0'

Put Me in a Commercial

July 12th, 2007 · No Comments

I wrote a post earlier in the week about Taco Bell’s entry into consumer-generated advertising.  They have coined the term Avatarsment for a new promotion they have using a software developed by Gizmoz. 
As of Monday the press release was out but the website wasn’t live (whoops), but today I went online and uploaded my headshot.  They […]

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Tags: Digital Media · Media · Ad Biz · Web 2.0 · Second Life · Traditional Media 2.0

The UGA Balancing Act

July 9th, 2007 · 2 Comments

User Generated Advertising (UGA) is getting a lot of press lately.  A couple of examples show the diverse range of thoughts companies have on this subject.
VISA – Pulling Back the Reigns
Today, Adweek announced that Visa will not include traditional UGA - where anybody can create and submit an idea/ad – in their next “Life Takes […]

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Tags: Digital Media · Media · Ad Biz · Web 2.0 · Traditional Media 2.0 · Design & Creativity

The State of Advertising Using a Drug Metaphore

July 3rd, 2007 · No Comments

I came across this great article from Truthdig today.  Cultural critic Sheerli Avni notes that Oakland, CA’s homicide rate has gone off the charts in the past couple years, and the experts are sitting around scratching their heads as to what could be the cause.
She writes:
The New York Times recently ran a perplexed piece on the […]

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Tags: Digital Media · Ad Biz · Traditional Media 2.0 · Analysis · Deep Narratives & Commentary

Flow Comeback

June 9th, 2007 · No Comments

I have a 19-day old daughter at home right now.  As you can imagine, I’m burping, changing, and consoling her quite a bit (and leaving the feeding to mom).
Her personality is starting to come in, and yesterday her mom noticed that baby Langdon is one curious cat.  In between feedings and naps, she opens her […]

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Tags: Web 2.0 · Digital Media · Traditional Media 2.0 · Trends · Community Marketing · Deep Narratives & Commentary

If:Book

June 7th, 2007 · No Comments

Digital information got you down?  Depressed that universal ADD, the rise of the “other” media screens, and the YouTube generation will lead to the fall of everything that is good and smart about the literary arts?  (Or perhaps just yearn for the days when you could curl up to a trashy novel, a geek-chic cyberpunk […]

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Tags: Digital Media · Pop Culturisms · Traditional Media 2.0

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