I had a startling dose of reality today. In search of the latest buzz in digital marketing I came across this story from a small-town ad guy in Waco, Texas.
One of his clients is a large car dealership. Located on a major stretch of highway, the owner has decided to spend 3,000 bucks a month to […]
Entries Tagged as 'Traditional Media 2.0'
Hot Air
May 27th, 2007 · No Comments
Tags: Ad Biz · Traditional Media 2.0 · Entrepreneurialism & Innovation
Pixels vs. Voice Patterns
May 15th, 2007 · No Comments
More on my blog entry from this morning…
Amazon announced over the weekend that they were going to be including podcasts from some of authors and artists that make up front-end of their long tail of products. Examples include Rick Steves, Sting and some lady named Joss Stone:
Per some obscure blog: “Amazon Podcasts offers customers exclusive […]
Tags: Ad Biz · Web 2.0 · Media Technologies · Traditional Media 2.0 · Community Marketing
Pulp vs. Pixels
May 14th, 2007 · 1 Comment
I probably read 100 articles of electronic news a day. This includes newspaper websites, electronic magazines, blogs, and research reports. Still, I plunk 50c in the metal box next to my house at least once a week just so that I can curl up on my front porch with a real newspaper.
The one thing I […]
Tags: Web 2.0 · Media Technologies · Traditional Media 2.0 · Community Marketing
Everything to Everybody
May 12th, 2007 · No Comments
I have never uploaded a video to YouTube. In fact, until last week I didn’t even own a video camera.
That all changed when HDD cameras came out and it was announced my wife was going to have a baby. Since then I have been editing clips of Anne and Rad’s life “before” to juxtapose it […]
Tags: Ad Biz · Web 2.0 · Traditional Media 2.0
TV 2.0
April 6th, 2007 · No Comments
Despite all the attention around Internet streamed primetime TV shows offered FREE on video players around the web (abc.com, myspace.com, Innertube.com, etc.), my attention is still squarely (or stubbornly!) on the developments in bringing online video to my television set. Tom Rogers, CEO of TiVo summed it up in a NYT article last November…”Video is interesting for a certain segment […]

