Did you see me lay down the law?

Absolutely brilliant strategy. The mid-size truck always gets a bad rap. Everyone is familiar with the mullet-and-gun machismo that is a full-size pickup spot, but how often do you look at an ad for a mid-size truck and feel cool? Tundra has some competition from the […]

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Voice and data services have become commodities for telecommunications companies.  The result is an industry hungry for innovation to increase customer base and profit margins.
According to TeleMapics, location-based service (LBS), utilizing wireless communications and global position technologies, is poised to be that innovation.
LBS is an old term largely dismissed by industry insiders as it was […]

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In our continued hunt for the holy grail of new marketing, the biz keeps getting caught up in the “bright and shiny” stuff. This has been a big part of the (blog) water-cooler conversation lately here at Ideacity and with our friends over at MIT-C3, particularly in regard to social marketing. With Facebook […]

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A McLuhan 180, of sorts.  Or is it a McLuhan 540?
Beer Can House: John Milkovisch, Houston, TX

Tin Can House: Richard Van Os Keuls, Silver Spring, MD
 

Courior Bag Made of Recycled Billboards: Timbuk2
 
Art Cars Made of Bumper Stickers: Rad Tollett, Austin, TX

Prosumption Media McLuhan

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Maybe it’s just what I’ve been reading, but it seems that there are emerging signs of a refinement in the ways companies request user-generated advertising.
In a postI wrote last week I noted how Visa is taking a more deliberate approach with UGA in their next campaign.  Rather than ask for submissions from everyone, they are […]

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