I wrote a post earlier in the week about Taco Bell’s entry into consumer-generated advertising.  They have coined the term Avatarsment for a new promotion they have using a software developed by Gizmoz. 
As of Monday the press release was out but the website wasn’t live (whoops), but today I went online and uploaded my headshot.  They […]

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I had to go pick up a replacement part for a breast pump on my lunch break today.  This is what my world has been reduced to in the matter of six weeks.  On the upside, I got to drive one of the best roads in Austin, North Lamar, while listening to the radio.
You’re probably asking […]

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User Generated Advertising (UGA) is getting a lot of press lately.  A couple of examples show the diverse range of thoughts companies have on this subject.
VISA – Pulling Back the Reigns
Today, Adweek announced that Visa will not include traditional UGA - where anybody can create and submit an idea/ad – in their next “Life Takes […]

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..not the polar ice gaps or global warming mind you, rather things are continuing to heat up for broadcast executives as we see more chinks in the ice of the old broadcast model.
A major sign of this came last year (as reported in MediaPost), when Jeff Zucker dropped some jaw with the announcement that NBC […]

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