There has been much written about virtual worlds (VW’s) and Second Life in particular.  As there is with anything new, many of the articles deal with what is easy to understand or what is wrong, thereby not really providing a full and useful picture of the opportunity.  This is not to say that what these […]

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IBM’s research labs in England have been working on a new project called DIY Shopper.  The juggernaut of the computer age has teamed up with Kingfisher, a leading home improvement/DIY store in the UK and Asia, do build out a website that takes into account some of the best attributes of Web 2.0.

The new site will […]

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As another in a long string of articles blaming Second Life inhabitants for the failure of brands in-world, this most recent article from the LA Times got under my skin. What is annoying about all this negative press is that marketers and the media seem surprised when no one visits islands that don’t offer something […]

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The L.A. Times published a piece on Second Life this weekend that was quickly picked up through syndication.  I read it.  It was powerful.  I think it could be the first nail in Second Life’s coffin. 
The numbers surrounding Second Life (user growth, user demands, opportunity to sell in world) have been in question for years.  Maybe this was the […]

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I wrote a post earlier in the week about Taco Bell’s entry into consumer-generated advertising.  They have coined the term Avatarsment for a new promotion they have using a software developed by Gizmoz. 
As of Monday the press release was out but the website wasn’t live (whoops), but today I went online and uploaded my headshot.  They […]

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