If you’ve been reading this blog for a while and/or know me at all, you’re familiar with my absolute obsession with Alternate Reality Games (ARGs); specifically the currently running ARG for the upcoming Dark Knight movie that I’ve written about HERE and HERE. I love the engagement they demand from the players and how they […]
Entries Tagged as 'Social Marketing'
Keynote: Jane McGonigal
March 11th, 2008 · No Comments
Tags: Social Marketing · Gaming Culture · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Viral · Design & Creativity
Keynote: Frank Warren of Post Secret
March 10th, 2008 · 1 Comment
Every Sunday strangers from all over the world share with me their most intimate secrets via a beautiful (and sometimes equally disturbing) blog called PostSecret.com. The blog was started by Frank Warren, who is often referred to as “the most trusted stranger in America.” Every day he receives secrets from absolute strangers that divulge the […]
Tags: Social Marketing · Co Creation · SXSW Interactive 2008 · User Generated Content · Pop Culturisms · Trends · Web 2.0 · Community Marketing
Keynote: Mark Zuckerberg
March 9th, 2008 · 1 Comment
Today the keynote is Mark Zuckerberg, father of Facebook. I’ll be interested to see if he addresses the repercussions of all those application notices, invitations, and commercial spam that’s disguised as a Facebook “group” that are flooding user homepages. If you have a Facebook account and have checked it recently you know exactly what I’m […]
Tags: User Generated Content · Social Marketing · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Ad Biz · Community Marketing
Jack-O-SWEET!
October 31st, 2007 · 4 Comments
The viral and Alternate Reality Game (ARG) marketing effort (which I’ve previously written about here and Andy here) that has been hitting the masses for the new Dark Knight movie just got that much more interesting this October. At the beginning of the month, the whysoserious.com domain that has housed previous efforts got a cool […]
Tags: Blogosphere · Web 3.0 · Social Marketing · Digital Media · Viral · Cultures & Fringes · Traditional Media 2.0 · Pop Culturisms · Trends
Multi-Dimensional Facebook
August 20th, 2007 · No Comments
Jeff Berg of the Interpublic Emerging Media Lab posted a great article on the growth of Facebook applications (3,000 and counting) that have been developed by third-party developers since the system went live a few months ago.
One stood out: Interactive Friends Graph
As you can see, my entire network (not that big, really) is posted in […]
Tags: Social Marketing · Digital Media · Web 2.0 · Design & Creativity

