If you’ve been reading this blog for a while and/or know me at all, you’re familiar with my absolute obsession with Alternate Reality Games (ARGs); specifically the currently running ARG for the upcoming Dark Knight movie that I’ve written about HERE and HERE. I love the engagement they demand from the players and how they […]
Entries Tagged as 'SXSW Interactive 2008'
Keynote: Jane McGonigal
March 11th, 2008 · No Comments
Tags: Social Marketing · Gaming Culture · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Viral · Design & Creativity
Keynote: Frank Warren of Post Secret
March 10th, 2008 · 1 Comment
Every Sunday strangers from all over the world share with me their most intimate secrets via a beautiful (and sometimes equally disturbing) blog called PostSecret.com. The blog was started by Frank Warren, who is often referred to as “the most trusted stranger in America.” Every day he receives secrets from absolute strangers that divulge the […]
Tags: Social Marketing · Co Creation · SXSW Interactive 2008 · User Generated Content · Pop Culturisms · Trends · Web 2.0 · Community Marketing
Keynote: Mark Zuckerberg
March 9th, 2008 · 1 Comment
Today the keynote is Mark Zuckerberg, father of Facebook. I’ll be interested to see if he addresses the repercussions of all those application notices, invitations, and commercial spam that’s disguised as a Facebook “group” that are flooding user homepages. If you have a Facebook account and have checked it recently you know exactly what I’m […]
Tags: User Generated Content · Social Marketing · SXSW Interactive 2008 · Media · Digital Media · Web 2.0 · Ad Biz · Community Marketing
The Contextual Web
March 8th, 2008 · No Comments
We’re live from SXSW Interactive ‘08 and I just got into the Exhibit room for the Contextual Web talk that will be given by Nick Finck from Blue Flavor, a web/mobile design and development company out of Seattle, Washington. The talk is about “…how to design for the next generation of the web which will […]
Tags: Location Based Services · SXSW Interactive 2008 · mobile · Media · Digital Media · Trends
Live from SXSW Interactive ‘08…
March 8th, 2008 · 1 Comment
GSD&M IdeaCity will be blogging live from the 2008 SXSW Interactive Festival here in our very own Austin, Texas. This year the giant list of panels look to address a wide range of issues that we as marketers need to be interested in; from The Contextual Web, Location-based Entertainment, What User-Generated Means to Advertising […]
Tags: SXSW Interactive 2008

