Even mighty Starbucks is getting religion on social media. Jeff Jarvis has a piece in Business Week about MyStarbucksIdea.com, a site where Starbucks consumers can submit and vote on various ideas related to the Starbucks experience.
To yours truly, the most interesting aspect of this effort is that the site is not a pure wiki. […]
Entries Tagged as 'Trends'
Starbucks gets social
April 16th, 2008 · No Comments
Tags: Digital Media · Trends · Community Marketing
Enter the Fiction
April 10th, 2008 · No Comments
Of everything I heard while I was at SXSW, there was one comment that really stuck with me.
It was made by one of the panelists at the “Suxorz: Worst Social Media of 2007” panel (good summary here; podcast here) in response to a very good question from my friend Stephen. During the panel discussion, […]
Tags: Trends
Keynote: Frank Warren of Post Secret
March 10th, 2008 · 1 Comment
Every Sunday strangers from all over the world share with me their most intimate secrets via a beautiful (and sometimes equally disturbing) blog called PostSecret.com. The blog was started by Frank Warren, who is often referred to as “the most trusted stranger in America.” Every day he receives secrets from absolute strangers that divulge the […]
Tags: Social Marketing · Co Creation · SXSW Interactive 2008 · User Generated Content · Pop Culturisms · Trends · Web 2.0 · Community Marketing
The Contextual Web
March 8th, 2008 · No Comments
We’re live from SXSW Interactive ‘08 and I just got into the Exhibit room for the Contextual Web talk that will be given by Nick Finck from Blue Flavor, a web/mobile design and development company out of Seattle, Washington. The talk is about “…how to design for the next generation of the web which will […]
Tags: Location Based Services · SXSW Interactive 2008 · mobile · Media · Digital Media · Trends
The Start of a Christmas Tradition?
November 27th, 2007 · No Comments
It’s good to acknowledge an old campaign that worked and it’s ok to bring it back to life. Actually, sometimes it’s better than ok - it can be even more successful.
I applaud Office Max. Welcome Elf Yourself 2.0. Hopefully, the start of a Christmas Holiday tradition. I expect an Elf Yourself 3.0 next year and […]
Tags: Trends

