The viral and Alternate Reality Game (ARG) marketing effort (which I’ve previously written about here and Andy here) that has been hitting the masses for the new Dark Knight movie just got that much more interesting this October. At the beginning of the month, the whysoserious.com domain that has housed previous efforts got a cool […]
Entries Tagged as 'Cultures & Fringes'
Jack-O-SWEET!
October 31st, 2007 · 4 Comments
Tags: Blogosphere · Web 3.0 · Social Marketing · Digital Media · Viral · Cultures & Fringes · Traditional Media 2.0 · Pop Culturisms · Trends
Target Shoots the Messenger
October 17th, 2007 · 4 Comments
This past June, Treehugger reported that Timbuk2 was going to team up with RootPhito build a messenger bag by pressing (laminating) recycled billboards, grocery bags, posters, and the like. The bags will be called Lamitron, and their development process has been closely watched by influential bloggers including Cool Hunting, Wired and PSFK.
Here are a few prototypes:
I dig […]
Tags: Pop Culturisms · Ad Biz · Cultures & Fringes · Design & Creativity
Scavenger
September 26th, 2007 · No Comments
I got hold of two interesting posts today that seem to tell a larger story.
The first was from Freakonomics. Stephen Dubner got Arthur Frommer, travel magnet, to sit down and answer some reader questions. Two stood out:
Q: What is the biggest mistake people make when traveling?
A: They fail to prepare themselves by delving deeply into the history and […]
Tags: Cultures & Fringes
American is the Coolest
September 11th, 2007 · 2 Comments
The year was 1984. The day was December 25. I was crying.
My hopes of a year filled with wonder and excitement had been dashed, and I blamed Santa. He had not given me a piece of plastic critical for maintaining a competitive edge with friends at school:
Instead of getting the coolest of all cool toys, […]
Tags: Pop Culturisms · Cultures & Fringes · Trends
Ingenuity Trumps Consistency for Jones Soda
August 19th, 2007 · No Comments
Dino Demopoulos, author of the blog Chroma, uncovered a great article about Jones Soda published in Beverage World this past Friday.
The article starts out with a brief, inspirational history of the company followed by a mission statement:
Peter van Stolk, CEO, Jones Soda, has an “ability to straddle the line between corporate head and maverick—he maintains the attitude of a creative […]
Tags: User Generated Content · Co Creation · Digital Media · Web 2.0 · Cultures & Fringes · Trends

