This past fall Motorola shook up its marketing department and brought in a new CMO, Casey Keller.
Adage did a spread on him in May, stating:
Motorola is shifting its marketing strategy away from its mobile devices such as the Razr or Pebl to one more squarely focused on the consumer. Casey Keller…said Motorola believes the mobile-phone […]

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I came across a great article today from Web Ad.Vantage regarding CGC and online shopping.  They sourced some research conducted by Bazaarvoice (an Austin company providing social commerce applications).  Here is what they put in their blog entry:

80 percent of US shoppers place more trust in brands that offer customer ratings and reviews.
3 out […]

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PSFK has an interesting posttoday about Google and their attempts to open up the content of Facebook for search.  From their article:
Once Google gets access to Facebook’s archives then we’ll all feel what it’s like to be naked in this digital world…
…We’re still left wondering whether it’s all too late to complain. Technology will overcome […]

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Maybe it’s just what I’ve been reading, but it seems that there are emerging signs of a refinement in the ways companies request user-generated advertising.
In a postI wrote last week I noted how Visa is taking a more deliberate approach with UGA in their next campaign.  Rather than ask for submissions from everyone, they are […]

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